Apple recently surprised everybody, me included, with its new policy about “overtly sexual content” on the iPhone, taking down from the store all the apps with questionable content. One of these apps was Featured Pinups by PinupLifestyle.com. This is an application we built at 39, in partnership with the owners of Pinup Lifestyle, to showcase the featured pictures posted on the site itself. No doubt there were few mildly erotic pictures, but all very artistic and in a clear pinup style. We can’t help it if pinups are sexy. Geeks aren’t sexy. Pinups are sexy, it’s their thing. For sure it wasn’t one of those “Hot bikini not-technically-naked-but-you-can-imagine-the-rest” apps; pictures were very tasteful and professionally done. Anyway, our app wasn’t the only one to be taken off the store, and some of the other developers actually called Apple and found out what are these new guidelines they forgot to mention to us.
The new guidelines are that Apple will be removing all applications featuring bikinis and lingerie in the next 48 to 72 hours.
Yes, no more filthy apps on iTunes. But don’t worry guys, Apple is great, and while with one hand is taking away, with the other one is giving back. In another very recent change of their guidelines Apple cleared the way to some sort of pseudo-gambling:
3.3.17 Your Application may include promotional sweepstake or contest functionality provided that You are the sole sponsor of the promotion and that You and Your Application comply with any applicable laws.
What do I think about these changes? Well, about the “overtly sexual content” problem, we’ll clean up the app and submit it back. For sure if you have any kind of photography app that doesn’t have to do with barely dressed models, this is the right time to submit them because there is going to be much less noise in that category. About the gambling, I’m sure we will see a large use of it as a tool to promote the applications as well or to collect leads. Will I do that? Maybe.