Published: 3 years ago

Great (and rare) Jony Ive interview

Objects and their manufacture are inseparable. You understand a product if you understand how it’s made,” he says. “I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like. More and more people do. There is a resurgence of the idea of craft.”

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