Almost every potential client who contacts me asks me to sign an NDA before disclosing their idea or project. Let me tell you what I think about it: it’s bullshit.
I do respect their wishes, and I sign them reluctantly. But when it comes to my own ideas, I’m the biggest mouth on earth. Seriously, I can’t stop talking about my ideas to other people. I’m eager to get their feedback.
No one is going to steal my ideas, because my ideas are worth nothing. You could have an amazing idea, but if you don’t execute it, it will always be worth zero. Nada. Niente. People are too busy with their own things to stop what they are doing to execute your idea, and if they have the time to do it, believe me, they won’t do it.
Even if they want to steal your idea, there are many things they won’t be able to steal. They can’t steal your passion, your domain expertise, or the time you’ve spent thinking about it at all day and night. And those are the things that, coupled with a great execution, generate a successful business.
On the other hand, if you share your idea, you may receive unexpected feedback, ideas, and insights. While having company advisors may cost you money or equity, you can have most of the same benefit for free simply by sharing your ideas. And remember, you can always share your ideas without necessarily spilling your secret sauce.