New iTunes App Store design

December 11th, 2009

I was checking as usual how my apps were doing in the store when I notice that Apple just released a redesign of the application pages in the App Store. I definitely think this is a great improvement and I think it will improve sales for everybody. Here is what’s new:

They got rid of the huge link to your company name. Nobody was clicking on it to see your apps so it was just a waste of space and it was confusing people.
Simple horizontal scroll to see the screenshots. This means that if you have a decent size screen you can actually see more than one screenshot at the time.
Excerpt of the description. Developers will have to make sure that the most important stuff are written in the first part of the description.
Links to the company site and support page more prominent.
More importance to the “What’s New in Version…” section.
An area with the links to few other apps from the same developer. This is great to help cross promotions of your apps. Even after they get old, this is a good way for people to find the.
This is also helped by a new big “Customers Also Bought” area at the bottom. Of course this won’t help you on your app page, but it will help you when your app will appear on your competitors’ page

Overall I would say this is a great update by Apple, that seems doing a lot of things lately to please users and developers as far as iPhone OS apps.

Tags: App Store, Apple, Applications, iPhone application

This entry was posted on Friday, December 11th, 2009 at 10:29 pm and is filed under iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Davide Di Cillo