Comments on: Some people really doesn’t get it http://www.davidedicillo.com/marketing/some-people-really-doesnt-get-it/ me, myself and I Tue, 31 Jan 2012 22:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Davide http://www.davidedicillo.com/marketing/some-people-really-doesnt-get-it/comment-page-1/#comment-13 Davide Thu, 13 Nov 2008 20:29:17 +0000 http://www.davidedicillo.com/?p=47#comment-13 I think the lack of an easy way to track a campaign results is a the common problem of social media marketing. Companies need to start realizing that they can't pretend to have a traditional approach with the modern social media, is not about clicks anymore, is about branding and image, that on the long run, will convert in cheaper customer acquisitions. I think the lack of an easy way to track a campaign results is a the common problem of social media marketing.

Companies need to start realizing that they can’t pretend to have a traditional approach with the modern social media, is not about clicks anymore, is about branding and image, that on the long run, will convert in cheaper customer acquisitions.

]]> By: Davide http://www.davidedicillo.com/marketing/some-people-really-doesnt-get-it/comment-page-1/#comment-1178 Davide Thu, 13 Nov 2008 20:29:00 +0000 http://www.davidedicillo.com/?p=47#comment-1178 I think the lack of an easy way to track a campaign results is a the common problem of social media marketing. Companies need to start realizing that they can't pretend to have a traditional approach with the modern social media, is not about clicks anymore, is about branding and image, that on the long run, will convert in cheaper customer acquisitions. I think the lack of an easy way to track a campaign results is a the common problem of social media marketing.

Companies need to start realizing that they can’t pretend to have a traditional approach with the modern social media, is not about clicks anymore, is about branding and image, that on the long run, will convert in cheaper customer acquisitions.

]]> By: Ryan Parsley http://www.davidedicillo.com/marketing/some-people-really-doesnt-get-it/comment-page-1/#comment-9 Ryan Parsley Thu, 13 Nov 2008 18:23:26 +0000 http://www.davidedicillo.com/?p=47#comment-9 I think the problem is: clearly presented worthless metrics appeal to some customers. For instance, with the texting company you mention, it is easy to get a phone list (they just buy them), and it is easy to blast a templated message. If they know 1% of recipients will (even if only accidentally) click the link, they have an easy to calculate quantity of impressions to sell. As long as the cost of messaging plus the cost of the list is less than the price they can sell hits for, people are going to do it. Even if it is snake oil, they can sell 'x' hits by annoying 100x people. It does little good to try to convince these businesses. The solution lies, IMHO, in informed consumers. I think the problem is: clearly presented worthless metrics appeal to some customers. For instance, with the texting company you mention, it is easy to get a phone list (they just buy them), and it is easy to blast a templated message. If they know 1% of recipients will (even if only accidentally) click the link, they have an easy to calculate quantity of impressions to sell.

As long as the cost of messaging plus the cost of the list is less than the price they can sell hits for, people are going to do it. Even if it is snake oil, they can sell ‘x’ hits by annoying 100x people.

It does little good to try to convince these businesses. The solution lies, IMHO, in informed consumers.

]]> By: Ryan Parsley http://www.davidedicillo.com/marketing/some-people-really-doesnt-get-it/comment-page-1/#comment-1177 Ryan Parsley Thu, 13 Nov 2008 18:23:00 +0000 http://www.davidedicillo.com/?p=47#comment-1177 I think the problem is: clearly presented worthless metrics appeal to some customers. For instance, with the texting company you mention, it is easy to get a phone list (they just buy them), and it is easy to blast a templated message. If they know 1% of recipients will (even if only accidentally) click the link, they have an easy to calculate quantity of impressions to sell. As long as the cost of messaging plus the cost of the list is less than the price they can sell hits for, people are going to do it. Even if it is snake oil, they can sell 'x' hits by annoying 100x people. It does little good to try to convince these businesses. The solution lies, IMHO, in informed consumers. I think the problem is: clearly presented worthless metrics appeal to some customers. For instance, with the texting company you mention, it is easy to get a phone list (they just buy them), and it is easy to blast a templated message. If they know 1% of recipients will (even if only accidentally) click the link, they have an easy to calculate quantity of impressions to sell.

As long as the cost of messaging plus the cost of the list is less than the price they can sell hits for, people are going to do it. Even if it is snake oil, they can sell ‘x’ hits by annoying 100x people.

It does little good to try to convince these businesses. The solution lies, IMHO, in informed consumers.

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