We had a great speaker at last night’s Refresh Miami: Matthew Wensing, co-founder of Stormpulse.com.
Here are some of the things people can learn from his story:

• Success doesn’t come overnight
• The amount of traffic you can get doesn’t matter if you can’t monetize it properly
• Try to leverage companies that already have a distribution channel in place
• Don’t undersell yourself
• Try to identify the hole left in the market by your competitors and go after that
• Identify your shortcomings but focus on your strengths

I was going to post a review (probably a screencast) about Clicky, a very cool analytic tool I have been trying for a couple of week, but then Guy Kawasaki posted on Twitter an article he wrote for the American Express Open Forum titled “The Art of Bootstrapping”.

I couldn’t not noticing how most of the points he came out with perfectly match with what I have been saying about micro-developing, so I decided to write this small post to highlight the content of that article.

Here’s the 10 suggestions he gives:

1. Focus on cash flow, not profitability
2. Forecast from the bottom up
3. Ship, then test
4. Forget the proven team
5. Start as a service business
6. Focus on function, not form
7. Pick a few battles
8. Understaff
9. Go direct
10. Position against the leader

You can find the full article here. It’s really worth a read.